At Proforum, we are committed to meeting our clients' financial and business management needs by delivering top-tier, client-centric, and value-driven services
Our clientele includes individuals and businesses across diverse sectors of the economy, from individual salary earners to corporate entities operating throughout South Africa
At Proforum, we are passionate about empowering our clients with the insights and solutions they need to thrive in today’s dynamic business environment.
Explore our comprehensive range of services and discover how we can support your financial and business success.
About Us
Expert Accounting Solutions for Sustainable Success
At Proforum Accountants, we specialize in delivering expert financial services tailored to meet the evolving needs of businesses, entrepreneurs, and individuals. Our mission is simple: to empower clients with strategic accounting, tax, and advisory solutions that foster long-term growth, financial clarity, and peace of mind
With decades of collective experience across diverse industries, our team of certified and highly qualified accountants is committed to helping you navigate complex financial landscapes with confidence. Whether you’re running a fast-growing startup, managing an established enterprise, or seeking personal financial guidance, Proforum Accountants provides the trusted expertise and innovative tools to move your financial goals forward
Brian Gwinji
Founder & Principal Accountant
Meet the Visionary Behind the Practice
From crunching numbers as a student to building a trusted accounting firm, Brian Gwinji has always had a sharp eye for detail and a deep commitment to helping businesses thrive. With a blend of expertise and personalized service, he founded this practice to simplify finances and empower clients—turning complex challenges into clear, strategic solutions.
“The greatest reward is seeing our clients succeed. When my team and I can deliver precision, insight, and genuine value—that’s what drives me every day.”
From balancing my first ledger as a student to launching my own accounting practice, I’ve always had a love for numbers and a passion for helping people achieve financial clarity. That’s why our accounting services are tailored with you in mind, using innovative solutions to make managing your finances simpler and more effective.
“When you see your team dedicated to delivering accuracy and excellence in every aspect of the practice, it’s incredibly rewarding. That’s the best part of being a founder—knowing we’re making a real difference for our clients.”
Fun fact: When he’s not optimising balance sheets, you’ll find Brian hiking trails or coaching young entrepreneurs—because problem-solving is his passion, both in and out of the office
Our Core Services
Tax Planning & Compliance
Reduce tax liabilities legally and stay ahead of deadlines with proactive, up-to-date strategies tailored to your unique tax profile
Business Accounting & Bookkeeping
Maintain accurate, organized financial records to improve decision-making, reduce errors, and ensure year-round compliance
Audit & Assurance Services
Gain independent, objective insights into your financial operations, ensuring credibility and transparency for stakeholders
Payroll Management & Virtual CFO
Efficient payroll processing combined with high-level financial oversight to guide your business’s financial direction
Startup & SME Support
Get expert guidance on structuring your business, setting up accounting systems, and navigating early-stage financial hurdles
Financial Reporting & Forecasting
Understand your business’s financial health with timely management accounts, cash flow projections, and performance metrics
Why Choose Us
Expertise You Can Trust
Our team stays current with local and international tax laws, financial regulations, and industry trends to ensure full compliance and optimum financial health for our clients
Tailored, Client-Centric Solutions
We don’t believe in one-size-fits-all. We take the time to understand your business or personal needs to deliver customized, strategic accounting and tax plans that align with your goals
Strategic Business Advisory
Beyond compliance and bookkeeping, we act as your financial partner—offering insights, forecasts, and proactive strategies to reduce risk, manage cash flow, and improve profitability
Tech-Driven Efficiency
Leveraging leading cloud-based accounting systems like Xero, Sage, QuickBooks, and more, we ensure real-time reporting, seamless collaboration, and data accuracy for smarter decisions
Dedicated to Your Success
From start to finish, our focus is on building strong, lasting relationships founded on professionalism, transparency, and trust
Our Vision
To be the most trusted accounting partner for businesses and individuals seeking financial success, operational efficiency, and strategic growth
Our Mission
To deliver value-driven, forward-thinking accounting and advisory services that empower clients to make informed financial decisions and build sustainable wealth
Let’s Achieve More Together
Whether you need expert tax advice, day-to-day bookkeeping, or strategic financial planning, Proforum Accountants is your partner for dependable, future-ready financial solutions
Contact us today to schedule a consultation and discover how we can support your financial journey